![]() One of the main factors of email deliverability is your sender reputation, which is determined by bounces, spam complaints, spam traps, and subscriber level engagement. A clean email list gets better inbox placement, better engagement, and better revenue opportunities through segmentation and targeting. Undeliverable email addresses damage your sender reputation, causing your messages to be placed in the spam folder rather than the inbox. In addition to saving money, email list cleaning increases your overall email ROI by eliminating the investment in undeliverable emails, reducing bounces, improving your sender reputation, and providing more accurate metrics for decision making. When your messages are being received by an engaged audience, your conversion rates will increase. Email list cleaning usually increases conversion rates by removing addresses that will never convert. ![]() Increased Conversion RatesĪ bad email address can never convert. active emails and target each group with appropriate messaging. After cleaning an email list, you should segment inactive vs. Verifying emails prevents your team from wasting valuable time mailing bad leads. When invalid addresses are removed from your email list, you get a better idea of how engaged your subscribers are with specific content. More Actionable Data InsightsĪnother benefit of cleaning an email list is actionable insight into your data. List cleaning removes addresses that are damaging your sender reputation and skewing your campaign statistics. By keeping these addresses on your email list, your campaign statistics are not an accurate reflection of your email marketing efforts. Accurate Campaign StatsĪn undeliverable email is never going to open, click, or engage. Saves Moneyĭo you really want to pay to send messages to non-existent email addresses? Email list validation reduces your overall marketing costs associated with your email marketing efforts due to bouncing emails. Bounces are often caused by undeliverable email addresses on your list. ![]() A bounce rate greater than 3-5% is a sign you need to clean your email list. One of the most immediate benefits of email address verification is a lower bounce rate. List cleaning does not replace best practices with permission, so it is important to use double opt-in and to ensure that your contacts are allowed to email. In this article, as part of your overall email delivery strategy, we discuss the benefits of using an email list cleaning service.
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